In Focus: STRAIGHT A BUILDERS
Consumers and prospects are looking for your products and services, so it is important that they should find it quickly and easily, and their expectations must be met upon arrival at your website. In this Case Study we will talk about Straight A Builders, Inc., a company based out of Crown Point, IN which offers high quality custom homes and expert remodeling services in the area. The owner understood that his outdated website - designed by someone offering “a great deal” – wasn’t fulfilling its potential and the company was missing out on valuable opportunities to to extend their brand and drive revenue. Our job was to uncover ways that Straight A Builders could gain exposure with its prospects by making the site easier to find and to establish the business as a trusted industry leader.
Straight A Builders had plenty to offer customers, but online prospects simply didn’t know the business existed – the website had no search visibility under some local key terms, from either an organic nor any type of listings online. “When Fabio started telling me the benefits of SEO and being the one to be on top in search results, I was convinced”.
Also, the website was old and boring with a “template-look”, lacking graphics and important information prospects would be looking for, while having too much blank space. Basically, it had nothing that would give the prospect that “feel” that they were the best choice in the area.
Clearly there was much to be gained. Not only did the website need to rank higher in search results, but prospects needed a chance to get familiar with the brand.
Action Plan
TIP #1: FINDABILITY
To get Straight A Builders in a prominent position on search engine rankings we started with lots and lots of research in the local area about its competitors and which areas he wanted to target, so its website’s traffic wouldn’t be coming from the other side of the country. Then with a strategy in place we started to build the website from the ground up with Findability in mind. The goal here was to do so well in the natural search results that we could eliminate all paid ads and leads such as paid directories and lead generators such as Service Magic.
TIP #2: PRESENTATION
Next, we recommended Straight A Builders consider a new look and feel with a nicer layout, making use of appealing graphics with a sleek flash presentation, promoting on the front page services and information that they felt was a important to be highlighted to customers.
We also spent a lot of time setting up a beautiful and well laid out gallery with over a hundred pictures of their work, as pictures speak louder than many words.
TIP #3: FUNCTIONALITY
From the beginning of the project we wanted to build a sleek design but not compromise the usability for the lay person. Potential customers want to be impressed by its professionalism in the look, but more importantly they want to find what they are looking for quickly and easily. On the front page, prospects can navigate easily through the menu but also, we added quick links on the body of the website for things considered important to “get the job” such as: Gallery, Warranty Offered and Contact Us under a different and attractive name: “FREE QUOTES”. Who doesn’t like free?
BEFORE
The Result
After a few months of being on the air and being easily found by ranking high on major search engines, Straight A Builders was able to eliminate expensive lead generators by getting its own leads – FREE. “…my web traffic hits have more than doubled… I now have a great website marketing tool in addition to a much more up to date, professionally designed website for my prior customers to reference when telling prospective clients about our services.”
With great exposure on the internet, Straight A Builders is now quickly found before most of his competitors, getting plenty of calls and leads that have generated from small projects to quite large ones such as whole house remodeling, basement finishing and even calls for new homes! This has caused them to get very busy, even in this slow market (for others).
AFTER
We redesigned the entire website from scratch as part of our Extreme Web Make Over.
The new site received a more attractive look, with multiple custom graphics, custom flash video on first page, banners, pictures, mouseover picture effect, modern gallery, text suggestions, added pages for links to other recommended businesses, testimonials (worth a ton!) and an automated email form. All of that in a clear, straight forward, attractive and clean layout. And as if that weren’t enough, we also fired it up with our efficient Google Ranking Optimization in the coding as we were building it and to our client’s surprise, he was found on Google’s first page – even before the new site was launched on its own!
Click here to read more about how you can save tons of money by getting rid of the “middle man” and get all your leads for free - plus make more money by driving customers traffic directly to your site!
Learn more about Search Engine Optimization reading our article Zooming on Google!
Also, our websites now are built “Owner Friendly” which means that it is so easy to manage your website that if you are able to manage your email account, then you are skilled enough to manage your website!
Contact us to learn how you can benefit from any of our very affordable packages starting at only $1500! Which pays for itself in no time!
