One thing we notice every time we do a consultation with a prospective client looking for a web design firm is:
They have never heard about SEO, which stands for Search Engine Optimization.
SEO is considered to be one of the most important things a website should have, but it is often neglected by web designers.
QUESTION: What is SEO and why is it important for me?
ANSWER: SEO has nothing to do with web designing. SEO is a complex web strategy that if well done, will cause your website to rank high on search engines such as Google when customers are searching for the service or product that your company provides. For example, Customer searches for: “Mexican restaurant in Schererville Indiana”.
What would they find? If you own a restaurant in Schererville (or surroundings), would your website come up? How high would it rank, that is, would your website show on the first or second page of results?
QUESTION: Once I have a website, won’t my website just appear in the results when people search for my service in their area?
ANSWER: Absolutely not! Search Engines like Google or Yahoo! are efficient searchers but are NOT that smart! Their machines won’t know about you unless you tell them you exist and in which areas you work!
QUESTION: Well, isn’t it a pretty simple thing then?
ANSWER: If it was simple, everyone would be doing it! But plainly speaking, the answer is NO. Have you noticed that when you search for a service or product in your area you don’t always find things easily? That’s because it takes very complex and extensive work that has to do with knowledge and strategy.
QUESTION: How much does it cost?
ANSWER: There are companies out there dedicated to doing soley SEO work. We have found reliable companies that start with $2400 for setup + an ongoing fee of $100 ~ $250 per month. That is $3600 per year for the most basic plan with no website design – SEO work only! Most designing companies do not offer SEO, and most SEO companies do not offer web design. But because we are able to offer a complete service, we are able to cut down the costs and make it much more affordable – with no monthly fees!
QUESTION: A prospective client asked us once: How come no one ever told me about this before?
ANSWER: Web designers focus on designing websites. Programmers focus on programming. For this reason, if you contact a web design firm that cannot offer SEO work, they obviously will not tell you about SEO because they don’t want to send you away! That’s all!
